Jolabokaflod: What is it?

Jólabókaflóð

Roughly translated from the Icelandic to be:

Christmas Book Flood

Need we say more? But wait, it gets better.

Jólabókaflóð is the coziest, most wonderful of Icelandic traditions.

How to celebrate in 3 easy steps:

1. Exchange books on Christmas Eve

2. Everyone settle in with your new book and hot cocoa

3. Enjoy the cozy delight of a holiday evening spent with family reading and sipping hot cocoa

It’s seriously that easy!

Extra points? Gift hot cocoa with the book!

Not sure what books to get for friends and loved ones? Ask our booksellers! We read hundreds of books every year to be able to recommend that next fabulous title for you.

What began with an abundance of books during a time of few pleasures in World War II (paper was one of the few things not rationed in Iceland during the war), quickly developed into a national tradition. This tradition cemented Iceland as a nation of bookaholics and has since spread to be celebrated more worldwide in recent years. Be still our bookish hearts!

Anne Bogel

Meet writer, blogger, & podcast host
Anne Bogel!

Join us at The Story Shop! Anne will work her literary matchmaking magic, answer reader's questions, talk about her fantastic new book I'd Rather Be Reading, & more!

September 11 at 6:30pm

On top of being present for Anne's presentation, Q&A, & book signing, attendees will receive:

• A glass of wine*
• Refreshments
• A copy of Anne's new book, I'd Rather Be Reading
• 10% discount on any titles Anne recommends that evening

Tickets are $25 per person.

We're sold out! Call us to be put on the wait list. (678-635-8801)

*Hot tea available for those who abstain from alcohol

Learn More About the Author

Anne Bogel is the creator of the popular blog Modern Mrs Darcy and the podcast What Should I Read Next? Her book lists and reading guides have established Bogel as a tastemaker among readers, authors, and publishers. The author of Reading People, she lives in Louisville, Kentucky.